How To Set Up an Advertisement Account on Linkedin

Linkedin is a great way and easy way for companies to gain exposure, and attract employees and clients. One of the best things about Linkedin would be the ease with which advertisements are made. Here’s our step by step guide teaching you how to make your very own Advertisement Account.

1. Access your company page/ personal account

The best way to create an Ad Account on Linkedin is by first creating a page for your company. While it is possible to also use your own personal account; more accounts may have access to the company page – making it more efficient.

2. Click the “Advertise” icon

If you’re using your personal account, click the “work” icon on the top right corner of your screen. The “Advertise” icon will be in here.

the icons available once you click the "work" icon on your personal account.

If you’re using your company page, then the “Advertise” icon will be on the top right corner if your screen.

"Advertise" icon; which is to the right of the "Work" icon.

This will open up on to a page where you can see the many benefits of choosing to advertise on Linkedin.

The goals that Linkedin can help you achieve;
- target a unique audience
- create easy and effective ads
- control your budget and costs

3. Click “Create Ad”

overview of business accounts with different categories for campaigns and ads

This opens up in to an overview of the business accounts you have. Once you select or create a particular account; you will be able to see all previous activity from campaigns, campaign groups, and ads.

If you do not already have an account, now would be a good time to create one.

If you are on your personal page; it should look something like this:

4. Click “Create a campaign group”

If you already have a campaign group, then you can just move on to the next step.

5. Click “Create Campaign”

6. Fill in the required information

Selection for business goals

This starts with the objective of the campaign, and then goes on to selecting a target audience, ad format, placement, budget, schedule, and conversion tracking. 

selections for setting the budget for your campaign

7. Click “Next”

On this screen, you will have to fill in your billing information, and that’s all it takes. With just a few steps; you could begin advertising on Linkedin too.

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