It’s safe to say that regardless of which industry you’re in, every business needs a website. So we’ve decided to gather the advantages of having a website for a restaurant, listing out the reasons why you need one for your own perusal.
1. We Google everything
In today’s informed age, people are always doing their own sleuthing before they visit any restaurants, and there’s plenty of research showing that they tend to lean more towards visiting those that have adequate representation online as opposed to the ones that don’t.
While Google business accounts exist to provide the most basic information, the lack of a website is usually a trait that is deemed untrustworthy among consumers since they wouldn’t really know what you have to offer- leading to the loss of potential customers who had no access to the essential details they needed to make their choice between you and your competitors.
2. You can’t be seen
Once paired with proper ranking and SEO, having your own website would put you right where you need to be when people are looking for you- at the top of the search engine results page.
This ensures that you are one of the first sites people see when making an inquiry related to something you could give them, and unless you’re an international franchise like McDonald’s or the local Pillawoos- which seems to be doing fine relying on word-of-mouth alone, then your restaurant is probably not getting as much exposure as it could.
By updating your website information and staying reliable, search engines will be able to suggest your restaurant to that one person relentlessly searching for “Burger places near me”; giving you the opportunity to satisfy their cravings with just a few ambrosial pictures on your menu and a CTA that is so simple, they have no reason not to choose you.
3. People want to know what they’re in for
The whole point of having a site is to give your potential customers the information they need. Whether it’s the prices on your menu, the atmosphere or the dress-code of your restaurant, many customers prefer to find out before-hand as opposed to being unpleasantly surprised and unprepared.
Even with this knowledge, we still see a lack of websites in Sri Lanka; leading to people becoming increasingly reliant on third-party sites like YAMU and TripAdvisor for unclear pictures of outdated menus and vital details which could be far from accurate- all of which you’ll end up being accountable for when angry customers arrive and don’t get what they expected.
While these sites are perfectly fine for consumers who want to go through subjective reviews, it shouldn’t be their only option for finding out information that they should be getting directly from you.
Thus, instead of getting shot for the messenger and taking responsibility for their errors, avoid the situation altogether by creating your own reliable information centre, and accumulating everything someone would need in one place
4. You’re in charge of what they see
As mentioned in the 2nd point, you want to be the first thing that people see when they look for your restaurant. Not only does this increase your visibility, but it also gives you more control over your brand’s image.
If your restaurant doesn’t have great reviews, you wouldn’t want that to be the first thing people see when they type your name into Google- you want to be in charge of the first impression. Unlike the comments of third-parties, the structure and content of your website are entirely in your hands.
However, to quote Peter Parker, “With great power comes great responsibility”, so your restaurant should also be able to live up to the image you’ve created, and you control the line between attraction and deception.
5. Facilitate direct transactions
In addition to being an information centre, you could also provide your customers with the convenience of making reservations online or even ordering food directly through you as opposed to third-party carriers like UberEats- known for burdening restaurants with their high fee and commission.
However, not all restaurants will need to run such widgets- especially if you don’t plan on having any services like catering and delivery in addition to dining in. Thus, removing the complexities, all one really needs is a website from which each visitor will leave feeling content and well-informed.
While investing in a multi-faceted website would look good on your business, the features of your website are completely dependant on your plans for your restaurant.
So now that you understand how a website can help you, check out our guide on all the things you could create for a little insight on what you should add to yours.